Words matter. Always. Anyone working in this field knows: text isn’t just decoration – it’s stage, tool, statement, invitation. Sometimes it needs to be short. Sharp. Direct. Sometimes it’s allowed to wander. To dance. To dream. | One day it’s a technical product description, the next it’s a playful concept pitch. Sometimes it’s about introducing an artist, sometimes about bringing an entire event to life. And sometimes, you’re the host, the master of ceremonies – or just a disguised poet with something to say. | Tone is everything – and that tone can be loud, soft, elegant, or absolutely wild. | What you’ll find here is a collection of my texts from the past 20 years. Quirky, clear, cinematic. | To all the bookworms and between-the-lines readers: enjoy the ride.